Marketing Analytics
Pharmacy marketing analytics that tells you what actually worked
Bring advertising costs, website enquiries, bookings and revenue together, so you can see which marketing pays for itself and which does not. With attribution you can trust.
Return on marketing
From spend to bookings to revenue
See each campaign from cost to outcome in a single row. Pharmivanta lines up advertising platforms, website analytics and booking data, so every pound of spend can be followed through to results.
- Spend, clicks, enquiries and bookings by campaign
- Attributed revenue and return on ad spend
- Cost per enquiry and cost per booking by service
- Manual cost entries for offline activity
Campaign performance
Last 30 days
| Campaign | Spend | Bookings | Revenue | ROAS | Attribution |
|---|---|---|---|---|---|
| Travel clinic: search | £1,240 | 142 | £8,930 | 7.2× | Measured |
| Weight management: search | £980 | 38 | £5,660 | 5.8× | Measured |
| Earwax removal: local | £620 | 31 | £1,710 | 2.8× | Modelled |
| Brand awareness: display | £410 | 6 | £240 | 0.6× | Modelled |
| Leaflet drop: High Street | £350 | – | – | – | Unattributed |
Honest attribution
We never claim more than your data can prove
Marketing attribution is often overstated. Pharmivanta takes the opposite approach: every result is labelled by how it was measured, so decisions rest on evidence rather than optimism.
Measured
A booking is directly linked to a campaign through tracked conversion data or booking URLs.
Modelled
A reasonable estimate based on timing and channel data. Clearly labelled and never mixed with measured figures.
Unattributed
Spend or bookings that cannot be connected with confidence. Counted in totals but not credited to any campaign.
Marketing intelligence
All your marketing data, finally in one view
Google Ads
Campaign spend, clicks and conversions, synchronised automatically each day.
Google Analytics 4
Visitors, landing pages, enquiries and conversions by source and medium.
Landing page performance
Find pages that attract visitors but fail to turn them into bookings.
Cost per booking
Know what it costs to win a booking for each service, and how that is changing.
Weak-return alerts
The Growth Opportunities Engine flags campaigns whose returns no longer justify their spend.
Offline activity
Record leaflets, local press and events so every marketing cost is counted.
How does Pharmivanta attribute bookings to marketing?
Where a booking can be linked to a visit or campaign, for example through GA4 conversion data or tracked booking URLs, Pharmivanta records that link. Where it cannot, the booking is shown as unattributed rather than guessed.
What does the attribution confidence label mean?
Each marketing figure is marked as measured, modelled or unattributed, so you can see how much of your return on spend is directly evidenced and how much is an estimate.
Which advertising platforms are supported?
Google Ads and Google Analytics 4 are the first marketing integrations. Other channels can be added manually, for example leaflet or local press spend, so all costs are counted.
Can I see marketing performance per branch?
Yes, where campaigns, landing pages or booking links are specific to a branch. Shared campaigns are reported at organisation level.
Spend your marketing budget on what works.
Create your account in under a minute and connect your first data source when you are ready.